Logo

This is a logo that we designed for our artist (Veronica Summer), we did this in order to make a start of some descriptio on our digi-pack. Using photoshop we put in a photo of a Dahlia, we used this flower as it is quite classical, and exemplifies a side of our artist. We juxtaposed this with Black writing in order to create contrast in the image, and also to connote the two sides of our artist. To connect the two sides we used a very nature inspired font, this connects the brighness of the flower to the darkness of the font, making the logo seem whole.

We put a posterize filter over the image in order to make it look less realistic, this makes the image more memorable as  it is no longer just an image of a flower, ity has a bit more character. We also softened the edges of the flower using the smudge tool, this makes it look more delicate, and therefore the contrast is more evident.

Artist Image

Try our slideshow creator at Animoto.

The images above show both of the sides of our artist, this is good for me as I can check it against the video (when it has been made) to check if the image suits our planning.

Make your own slide show at Animoto.

Talent Release form

Kayleigh had to sign this talent release form as she is the main artist in our music video, she basically has written that she agrees to take part in our music video, this makes our video a lot more professional, as, in real life the artist would have to do paperwork similar to this.
This will make Kayleigh's performance in the video a lot more convincing as she has been fully immersed in the reality of being an artist. As she has been so far immersed I believe that she will be able to convey a lot more emotion in her performance due to the fact that she is in the mind set of the artist and therefore believes in the songs connotations.

List of Props and Costumes

The props that we decided to use are vital for our video, the taxi and balloons in especial are very important as they make up a large portion of our video and allow us to have a lot more vivid color scheme, whilst also relating the artist to the songs narrative. The taxi also allows us to make the british heritage of our artist very clear.
The costumes that have been shown above are ones that we will emulate in the music video, this provides variety (avoiding viewer fatigue), the variety of costumes will also show the two sides of our artists character, the darker and the lighter side. The costumes also differ in the time periods that they are from, some look more classic (50s style), and some are very modern (brighter colours, more flair etc.)
On the video there is also a lot of equipment that we will use, in order to have a professional quality video we will need to use the best equipment, I feel that we can achieve this as the social club has a large lighting rig, and here at the school we have high quality cameras.

Advert Analysis 2-By Kayleigh Hobbs

This is an advert for the album cover The Kooks- Junk of The Heart. It has just been released.

The Kooks are a band that fit into the Indie Genre of music. This album artwork could be described as simple as there is one main image just off centre. This means that the audience that will be focusing on this album cover, can directly focus on the individual image. It is also a simple image, of a woman standing in a car so it is more than likely going to be remembered by their fans and lookers of the magazine.

The font on the cover is in block capitals and in white letters which means that the font is easily seen and will be spotted. The dress that the woman is wearing matches the writing on the album cover so the colours all blend well together.

The costume that the individual is wearing, is an everyday dress that the majority of females would wear. The contrast of the black cardigan against the white dress, could be reflected by the type of people that may listen to the band.

The orange in the corner of the page, matches the ginger hair of the female in the image. All their colours match meaning that no particular part of the album stands out.

Caroline Vernalis-By Kayleigh Hobbs

Location Shots

The location above has the correct colour scheme for our artist, as it is red under dark lighting this could seem dangerous, this gives the viewer half of our artists image (the amy whinehouse side.) However the location in itself suits our genre due to the fact that british souls is often set in bars (see the previous posts for Lemar and Amy Whinehouse.)This local setting allows the audience to relate to the artist very easily, this is a key part for our image, and one that will work in our favour due to the setting.

This second image is another section of the bar that we intend to film in, this is slightly brighter, this will give us a difference in location, thus avoiding viewer fatigue. This will also be th setting for a lot of our mid shots, as the bar cuts the body off half way this makes the type of shot very clear, as well as making the boring old mid-shot a lot more interesting. Finally the clean surfaces that will be evident in the shots will indicate a new fresh look, this is corresponding with the overalllook that we want our artist to have.

Assessment 6th November Research & Planning

Track Permission Form

We had to send another form to sony in order for them to give us permission to use their song, this is essential when making a music video in real life as if it is not done the producers will face copyright acts, which will incur penalties upon them and their company.
We have not received a reply yet but expect one soon, this will enable us to film as if we were professional film makers, this will add a certain authenticity to our music video and have the knock on effect of making our video look more professional. Sony have a british branch in London, therefore we can expect a letter or email back in the near future.

Advert Design

The image above is my design for a draft of an album poster for our artist, I believe that this shows the lighter side of our artist, this is because I have made the picture brighter, I did this by applying a filter upon the image.
The text that I have applied makes the darker side of the artist more vivid, this is because the colour is a lot darker than the rest of the image, it also makes it stand out. However the text itself makes the lighter side become more evident, this is because the writing has a more playful aspect about it, this also shows the age of the artist, as she is a young woman the playful nature of her would still be evident.
Finally the composition of the poster is very simple, this allows the subject matter to be remembered as the viewer is not bombarded with differing images, this simplicity makes sure that the audience will remember the album day and release date as they are all that are evident in the album.

Storyboard Video

This storyboard video is a rough outline of what we intend to do in our video, in a visual way it gives us an easy way in which to keep our shots in line, this makes it easier to film and edit our video. The main setting is the stage which will have a performance and will be a long shot, then we have a mid shot at the bar, this goes on to a taxi and so and so forth. This gives us a great variety shots and settings, thus enabling us to avoid viewer fatigue.

Location Permission

This location permission letter was written by Katie Lee to the bar in which we intend to film a large portion of our music video, North Cheam social club. The main reason we chose this club was because it has a great array of lights, it has a variety of rooms for us to film an eclectic range of shots (see the location shots to see the rooms.) However it also has a stage that we can have an actual performance on, this will ensure that we follow the conventions of a soul video.

They replied and said that we could use the club, this is great and means that we can definately have the mise-en-scene that we were looking for in our video, thus ensuring that our video is better prepared for and therefore of a higher quality overall.

Shooting Schedule

This is how we intend to shoot our music video, as you can see we plan to be filming over 2 days (which are a week apart), this will give us lots of time to film (roughly 10 hours of film time.) However, it does also leave us a lot of time to edit the film in final cut HD, this is needed as if the film is not editited correctly it will not look professional no matter how good the shots are.

The plan helps us to organise who needs to be were and when, this makes us more time efficient, therefore we have longer to film, and thus can take more time on each shot, this has the added effect of making each shot better as more effort has been put into every shot.

Photo Shoot Plan

The photo shoot plan helped to keep our photo shoot organised and on time, this gave us more time to edit our photo's in the way that we needed to edit them. However, it was also vague enough that it allowed us to have creative freedom that we would need so that we could create a high standard.

The photo shoot has allowed us to have a large selection of photos on file, which we can use to make mock-ups of adverts, cd covers etc. It was also very good practice for when we take photos for our digi-pack, as we have learnt what makes a great photo through practical experience.