Genre research 4

Lemar is a classic Soul singer, he has a lot of passion that he freely and openly shares on stage, this passion is clearly shown in his video for the song "It's not that easy". Lemar's mise-en-scene is clearly shown in the video as he wears his trademark suit and tie combination and uses the classic 50's style microphone. These 2 items clearly state him out to be a soul singer as the suit is common for male soul artists across the board, and the microphone refers to the golden age of soul, the 50's. The clothes he wears also make him very approachable as he looks to be a gentleman, this fits him as he is often reffered to as one of the "gentlemen of pop", which reflects his mise-en-scene of the "nice guy".

The sound in this video is dominated by diagetic sound as Lemar and the band make up the music, this shows how his music is very "real" and has not been interfeared with (autotuning) as we can see the band playing the music (for the most part.) The moments of non-diagetic sound emphasise the singers isolation as he is alone and the music has almost abandoned him along with everything else, this is shown by the absense of the band.

The cinematography in this video shows how Lemar's emotons are increasing, this is clear as the camera comes closer to the singer as the shot progresses, this could show how Lemar's emotions are intensifying. It also makes the performance more personal to the viewer as they have an up close and personal view of the performer, this enables the song to have a greater effect due to the fact that the viewer can clearly see the emotion on the singers face. The editing here is clearly continuous as the shot is about 10 seconds long, this could show the singers long suffering or the everlasting love he possesses for the woman he is singing to.