Concept

To start off the concept I am going to go with costume as this is the part that I feel will define our artists image the most, this is due to the fact that it effects them personally. This dress above is similar to the one we are going to use we are using it as not only is it dark (similar to the little black dress which is a convention of our genre) but it also has tattoos on it, which directly access to the darker side of our artist. This dress also has a slightly more classic feel to it which we could relate back to the golden era of soul which was the fifties, this dress slightly resembles the type of dress that would have been worn back then (not the pattern but the shape.)

Now moving onto effects, as the soul genre is slightly more classical than more modern genres I figured that a sephia effect woul help to accentuate this. However as I was applying the effect to the whole picture (on picnick.com) i realised that I was not addressing both sides of our artist, I had to adress the more modern side as well, to do this is removed the effect that covered the artist, but left it on the background, this to me connotes that she is both modern and classic. It also helps her to stand out, and this helps me to realise that in our video we are going to have to come up with a way to have both modern and classical elements in the editing.

Finally we come to the setting of our music video, primarily I imagine that it will be set in a small club/bar with a stage in it. This is because in a club there are many different settings but all of which have graphic continuity, this makes it a great place to show off our knowledge of media theories. It also fits in with the overall image of our artist, as they are British they are relatively local and will therefore have a great rapore with the viewer to start with, we can play on this by having it set in a location that they will know and love. Having a stage also provides a great opportunity to have natural performance, this is a big convention in the soul genre as it ties in with other conventions (backing singers, band etc.) Finally this is a very accessible place which we would be able to hire out with relative ease, this makes it viable for us to use and therefore to do all of the options availible which I have already stated