In the soul genre we found out that there are 2 types of female artist, the first of these two is best exemplified in the late Amy Whinehouse. This type of artist has tattoos and usually wears a lot darker clothing, the songs are usually about modern life and the hardships of living in todays society. The advantages here are that it makes the artist very relatable to the viewer as they can relate to them as they appear to have a similar background. However a lot of what this type of soul artist does goes against a lot of conventions of the genre, they are in some ways more like rock than they are soul.
The other type of artist is one that Adele represents very well, this type of artist is very pure and heartfealt, as we can see in stark contrast to Amy Whinehouse Adele has no tattoos. This difference in image really shows in the song subject, whereas Amy Whinehouse's songs are about drugs and rock 'n' roll, Adele's are more traditional, love and sadness. This makes her a lot less relatable however as she is so idealistic her audience almost look up to her as an inspiration due to the fact that she is so passionate about what she does. However Adele's style of music is not so relatable in today's world and as such has many critics, and her image itself does not stand out andtherefore would not show an understanding of the conventions of the genre if we were to use it.
In the end we have opted for the best of both world's, as we feel that this will show our understanding in a lot more depth as we can put our artist into both the catagories. Paloa Faith is a very good example of the type of artist we want to use, her songs are about love and do follow the more traditional route. However, her image is sometimes wacky 9see above) and she has tattos so her image balances out the softness of her songs with a more modern edgey tone.
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