Digi-pack Cameron 5170 Katie 5117 Kayleigh 5093

Music Video Cameron 5170 Katie 5117 Kayleigh 5093

Advert Cameron Roberts 5170

Final draft of Evaluation

http://www.wix.com/silentpulse1993/camerons-evaluation

Website

In this draft I have done the questions on the technologies used this year.

http://www.wix.com/silentpulse1993/camerons-evaluation

Assessment Music Video Draft 1 Aux Tasks Draft 2 18/2/2012

Second Draft of website

http://www.wix.com/silentpulse1993/camerons-evaluation

Evaluation

This is the link to my 2nd draft of my evaluation

http://www.wix.com/silentpulse1993/camerons-evaluation

Evaluation Draft Assessment/Check SJA 16/10/12

Cameron, where are your draft ideas for the 4 Evaluation questions. You had many emails about this from Ms Ingram and myself. 
The deadline was Friday 13th Jan for something to be up on your blog under the label 'Evaluation' which would outline how you intend to present each Evaluation Q.


PLEASE DO NOT REVERT BACK TO YOUR APPROACH LAST YEAR CAMERON.


I know you were away on Friday, but you really have been reminded about this deadline via emails from myself and Ms Ingram.


Please sort this out by the end of this week. No later.


Mrs Jarrett

Logo

This is a logo that we designed for our artist (Veronica Summer), we did this in order to make a start of some descriptio on our digi-pack. Using photoshop we put in a photo of a Dahlia, we used this flower as it is quite classical, and exemplifies a side of our artist. We juxtaposed this with Black writing in order to create contrast in the image, and also to connote the two sides of our artist. To connect the two sides we used a very nature inspired font, this connects the brighness of the flower to the darkness of the font, making the logo seem whole.

We put a posterize filter over the image in order to make it look less realistic, this makes the image more memorable as  it is no longer just an image of a flower, ity has a bit more character. We also softened the edges of the flower using the smudge tool, this makes it look more delicate, and therefore the contrast is more evident.

Artist Image

Try our slideshow creator at Animoto.

The images above show both of the sides of our artist, this is good for me as I can check it against the video (when it has been made) to check if the image suits our planning.

Make your own slide show at Animoto.

Talent Release form

Kayleigh had to sign this talent release form as she is the main artist in our music video, she basically has written that she agrees to take part in our music video, this makes our video a lot more professional, as, in real life the artist would have to do paperwork similar to this.
This will make Kayleigh's performance in the video a lot more convincing as she has been fully immersed in the reality of being an artist. As she has been so far immersed I believe that she will be able to convey a lot more emotion in her performance due to the fact that she is in the mind set of the artist and therefore believes in the songs connotations.

List of Props and Costumes

The props that we decided to use are vital for our video, the taxi and balloons in especial are very important as they make up a large portion of our video and allow us to have a lot more vivid color scheme, whilst also relating the artist to the songs narrative. The taxi also allows us to make the british heritage of our artist very clear.
The costumes that have been shown above are ones that we will emulate in the music video, this provides variety (avoiding viewer fatigue), the variety of costumes will also show the two sides of our artists character, the darker and the lighter side. The costumes also differ in the time periods that they are from, some look more classic (50s style), and some are very modern (brighter colours, more flair etc.)
On the video there is also a lot of equipment that we will use, in order to have a professional quality video we will need to use the best equipment, I feel that we can achieve this as the social club has a large lighting rig, and here at the school we have high quality cameras.

Advert Analysis 2-By Kayleigh Hobbs

This is an advert for the album cover The Kooks- Junk of The Heart. It has just been released.

The Kooks are a band that fit into the Indie Genre of music. This album artwork could be described as simple as there is one main image just off centre. This means that the audience that will be focusing on this album cover, can directly focus on the individual image. It is also a simple image, of a woman standing in a car so it is more than likely going to be remembered by their fans and lookers of the magazine.

The font on the cover is in block capitals and in white letters which means that the font is easily seen and will be spotted. The dress that the woman is wearing matches the writing on the album cover so the colours all blend well together.

The costume that the individual is wearing, is an everyday dress that the majority of females would wear. The contrast of the black cardigan against the white dress, could be reflected by the type of people that may listen to the band.

The orange in the corner of the page, matches the ginger hair of the female in the image. All their colours match meaning that no particular part of the album stands out.

Caroline Vernalis-By Kayleigh Hobbs

Location Shots

The location above has the correct colour scheme for our artist, as it is red under dark lighting this could seem dangerous, this gives the viewer half of our artists image (the amy whinehouse side.) However the location in itself suits our genre due to the fact that british souls is often set in bars (see the previous posts for Lemar and Amy Whinehouse.)This local setting allows the audience to relate to the artist very easily, this is a key part for our image, and one that will work in our favour due to the setting.

This second image is another section of the bar that we intend to film in, this is slightly brighter, this will give us a difference in location, thus avoiding viewer fatigue. This will also be th setting for a lot of our mid shots, as the bar cuts the body off half way this makes the type of shot very clear, as well as making the boring old mid-shot a lot more interesting. Finally the clean surfaces that will be evident in the shots will indicate a new fresh look, this is corresponding with the overalllook that we want our artist to have.

Assessment 6th November Research & Planning

Track Permission Form

We had to send another form to sony in order for them to give us permission to use their song, this is essential when making a music video in real life as if it is not done the producers will face copyright acts, which will incur penalties upon them and their company.
We have not received a reply yet but expect one soon, this will enable us to film as if we were professional film makers, this will add a certain authenticity to our music video and have the knock on effect of making our video look more professional. Sony have a british branch in London, therefore we can expect a letter or email back in the near future.

Advert Design

The image above is my design for a draft of an album poster for our artist, I believe that this shows the lighter side of our artist, this is because I have made the picture brighter, I did this by applying a filter upon the image.
The text that I have applied makes the darker side of the artist more vivid, this is because the colour is a lot darker than the rest of the image, it also makes it stand out. However the text itself makes the lighter side become more evident, this is because the writing has a more playful aspect about it, this also shows the age of the artist, as she is a young woman the playful nature of her would still be evident.
Finally the composition of the poster is very simple, this allows the subject matter to be remembered as the viewer is not bombarded with differing images, this simplicity makes sure that the audience will remember the album day and release date as they are all that are evident in the album.

Storyboard Video

This storyboard video is a rough outline of what we intend to do in our video, in a visual way it gives us an easy way in which to keep our shots in line, this makes it easier to film and edit our video. The main setting is the stage which will have a performance and will be a long shot, then we have a mid shot at the bar, this goes on to a taxi and so and so forth. This gives us a great variety shots and settings, thus enabling us to avoid viewer fatigue.

Location Permission

This location permission letter was written by Katie Lee to the bar in which we intend to film a large portion of our music video, North Cheam social club. The main reason we chose this club was because it has a great array of lights, it has a variety of rooms for us to film an eclectic range of shots (see the location shots to see the rooms.) However it also has a stage that we can have an actual performance on, this will ensure that we follow the conventions of a soul video.

They replied and said that we could use the club, this is great and means that we can definately have the mise-en-scene that we were looking for in our video, thus ensuring that our video is better prepared for and therefore of a higher quality overall.

Shooting Schedule

This is how we intend to shoot our music video, as you can see we plan to be filming over 2 days (which are a week apart), this will give us lots of time to film (roughly 10 hours of film time.) However, it does also leave us a lot of time to edit the film in final cut HD, this is needed as if the film is not editited correctly it will not look professional no matter how good the shots are.

The plan helps us to organise who needs to be were and when, this makes us more time efficient, therefore we have longer to film, and thus can take more time on each shot, this has the added effect of making each shot better as more effort has been put into every shot.

Photo Shoot Plan

The photo shoot plan helped to keep our photo shoot organised and on time, this gave us more time to edit our photo's in the way that we needed to edit them. However, it was also vague enough that it allowed us to have creative freedom that we would need so that we could create a high standard.

The photo shoot has allowed us to have a large selection of photos on file, which we can use to make mock-ups of adverts, cd covers etc. It was also very good practice for when we take photos for our digi-pack, as we have learnt what makes a great photo through practical experience.

Planning posts - checking your progress Oct 16th SJA

WWW:


- Cameron, I am so pleased to see that you are relatively up-to-date with your Planning posts! This is great to see!
- I thought your idea for the 'Lyrics Annotation' was really creative and imaginative - keep up this sort of appraoch for each post
- Excellent work also on 'Concepts' post - very well thought trough, genuine interest in your task really shines through on this post
- Lovely photo using Kayleigh for your CD cover / Photoshop practices work - really effective and very relevant to your chosen genre. You show a good 'eye' for what works in a promotional photograph.


EBI:


- Improve your 'Technical Tutorials' posts by providing a written (or verbal) explanation of how you used the green screen and final cut - and your thoughts about how you could include these in to your own music video
- Likewise with the CD cover design post - again you need written explanation about what you did, why you chose that image, and how it works for your genre...

Overall assessment of 'Planning' so far: VG (Very Good) - but try to stay on top of it to avoid putting yourself through all the grief of last minute rushing. To reach the top of Level 4 (which is what you are certainly aiming for) you really need to show creativity, innovation, imagination and ICT technical flair for every post. The 'Planning' section of your blog really should provide you with loads of opportunities to demonstrate all of these things.

Lyric Annotation

Technical Tutorial-Green Screen

This short clip above demonstrates my groups current ability in using the green screen and editing it in final cut. To start off with we film a video clip in-front of the green screen, by doing this we create a background with solid colour (namely green.) We then import this into Final Cut, then we can apply a different background to our clip, we do this by applying the Chroma Key to the shot. Basically this eliminates all of one colour, we simply tell it to get rid of a particular shade of green and then its gone. The empty space is then replaced by whatever is in the shot below in this case a city scape.

This could be useful in our video in that we could easily replace a boring dull background with something more relevant to our given genre (soul.) However this could be less useful for our video as the background that we insert will never be quite 100% believable, also as our artist is meant to be non-commercial adding to much editing could take away from this image.

Technical tutorials-CD Covers

This CD cover shows the lighter side of our artist, this is due to the fact that the lighting is a lot brighter than the other CD cover (see below) thus connoting the slightly more light hearted side of the artist. The font also connotes a more positive attitude than the CD cover below, as not only does it have a inner glow and an outer glow, but it also has a less aggressive look than the one below, this effect is created by having the fill of the font look almost childish. The image in itself suits our genre as not only does it imply that our artist is an intelligent at independant woman (in that she is sleeping on a book full of music notes), but the composition also suits our genre, this is due to the fact that it is a close mid shot, this makes the photo more personal for the viewer, this connotes emotion which is a key theme within out genre.

This second CD cover (as mentioned above) shows the darker side of our artist (also known as the Amy Whinehouse side), this is created by having a dark red border and a shadow around the edge. We also added a very see through red layer over the top, this creates a darker scene and therefore a slightly more dark mise-en-scene. The title is also a lot more suited to our genre as it almost incorporates the classic 50s lights within the font.

Assessment 10th October 2011 JIN

Cameron,
I can see you have really attempted to catch up on the research posts of your blog. Well Done.
There are lots of good visuals here- sometime I think you could do more to really hit High Level 4.
Try to experiment with more technology and use http://www.screencast-o-matic.com/ for responses
I still need to see Post 10 & 11 your application of theory to videos from your genre.
Post 18- Adverts - have you evaluated any?
Post 17 Record Labels- This could be further developed with some imagery.
Post 13 Mood board from your Genre- This works well as a video but I did get viewer fatigue. Could you keep the voice over but add in some relevant images?
For you to get a really high coursework grade we need to see:
Lots of images posted in innovative ways
Detailed analysis using connotation and lots of Media Langauge.
I know you can do this Cameron.
Overall your progress is Very Good. Lets get to Excellent- you are very close! JIN

Concept

To start off the concept I am going to go with costume as this is the part that I feel will define our artists image the most, this is due to the fact that it effects them personally. This dress above is similar to the one we are going to use we are using it as not only is it dark (similar to the little black dress which is a convention of our genre) but it also has tattoos on it, which directly access to the darker side of our artist. This dress also has a slightly more classic feel to it which we could relate back to the golden era of soul which was the fifties, this dress slightly resembles the type of dress that would have been worn back then (not the pattern but the shape.)

Now moving onto effects, as the soul genre is slightly more classical than more modern genres I figured that a sephia effect woul help to accentuate this. However as I was applying the effect to the whole picture (on picnick.com) i realised that I was not addressing both sides of our artist, I had to adress the more modern side as well, to do this is removed the effect that covered the artist, but left it on the background, this to me connotes that she is both modern and classic. It also helps her to stand out, and this helps me to realise that in our video we are going to have to come up with a way to have both modern and classical elements in the editing.

Finally we come to the setting of our music video, primarily I imagine that it will be set in a small club/bar with a stage in it. This is because in a club there are many different settings but all of which have graphic continuity, this makes it a great place to show off our knowledge of media theories. It also fits in with the overall image of our artist, as they are British they are relatively local and will therefore have a great rapore with the viewer to start with, we can play on this by having it set in a location that they will know and love. Having a stage also provides a great opportunity to have natural performance, this is a big convention in the soul genre as it ties in with other conventions (backing singers, band etc.) Finally this is a very accessible place which we would be able to hire out with relative ease, this makes it viable for us to use and therefore to do all of the options availible which I have already stated

Image annotation

In the soul genre we found out that there are 2 types of female artist, the first of these two is best exemplified in the late Amy Whinehouse. This type of artist has tattoos and usually wears a lot darker clothing, the songs are usually about modern life and the hardships of living in todays society. The advantages here are that it makes the artist very relatable to the viewer as they can relate to them as they appear to have a similar background. However a lot of what this type of soul artist does goes against a lot of conventions of the genre, they are in some ways more like rock than they are soul.

The other type of artist is one that Adele represents very well, this type of artist is very pure and heartfealt, as we can see in stark contrast to Amy Whinehouse Adele has no tattoos. This difference in image really shows in the song subject, whereas Amy Whinehouse's songs are about drugs and rock 'n' roll, Adele's are more traditional, love and sadness. This makes her a lot less relatable however as she is so idealistic her audience almost look up to her as an inspiration due to the fact that she is so passionate about what she does. However Adele's style of music is not so relatable in today's world and as such has many critics, and her image itself does not stand out andtherefore would not show an understanding of the conventions of the genre if we were to use it.

In the end we have opted for the best of both world's, as we feel that this will show our understanding in a lot more depth as we can put our artist into both the catagories. Paloa Faith is a very good example of the type of artist we want to use, her songs are about love and do follow the more traditional route. However, her image is sometimes wacky 9see above) and she has tattos so her image balances out the softness of her songs with a more modern edgey tone.